Attention Content Managers

Services

My services are based on my engineering background and writing experience and will draw heavily on the technical knowledge of your Subject Matter Experts (SME). Here's a brief list of the types of B2B content and copy I can help you create to grow your business and increase your profits.

Website Content

Add a page or revise a page on an existing site or re-write the entire site. Geared to engineers or procurement managers

Emails

These can be contact generating emails to attract new customers; follow-up to responses to landing page contact; Autoresponders

Case Studies

Case studies or customer happiness reports as they're also know describe how a customer used your product or service to enhances business and their reaction to that experience. Geared towards decision-makers and procurement managers.

White Papers

Geared to decision-makers. Takes an industry problem your company can solve and demonstrates by comparison that your solution is one of the better if not the best. Not very sales but effective in selling your product or service.

Sales Letters

Designed to sell a specific product or service to a selected target market. Geared to engineers and procurement managers.

Direct Response Letters/Packages

If your product or service can be sold directly from a print ad, online ad or TV ad then this would be what you would need. Geared to a specific customer that buys similar items.

Technical Papers

These are usually pretty technical and geared to engineers. They might be a new approach your company has developed to solve an industry problem or an improvement of an existing solution that gives your company thought leadership in that industry sector.

Blogs

Blogs can be occasional or regular shortening items about your company or what it is doing or how its is serving its customers

Website Audits

A review of your company'e web site to identify areas in which it could be more effective

Other

If the content you need doesn't fall into he above categories that doesn't mean that I can't help you. So, whatever you copywriting needs are, please call me so that we can talk about how to help you.

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