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Tom McCauley
The Engineer who can Write Well
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    You probably came here today because you're looking for a copywriter to boost your business, increase your profits or attract more customers. Well, you came to the right place.

     For many people business-to-business (B2B) copywriting is a difficult task. It is detailed work and highly technical. It requires a lot of thorough research. To get good quality technical copywriting, you need a copywriter with the real world technical know-how and experience of a practicing engineer and proven writing skills. Someone who has a track record of writing technical copy.

     The last thing you need is to have to bring your copywriter up to speed on how your industry and its products work. You neeed a copywriter who can hit the ground running and create quality copy with minimum supervision. You need someone who can make your life easier - not more difficult. Ssomeone who can do the job on budget and schedule. And you don't want to spend a lot of time looking for a good business-to-bussines copywriter.

     That's where I come in.

     I'm a freelance copywriter specializing in technical business-to-business copywriting.

          I have honed my writing skills over many years of preparing technical white papers, case studies and reports on a variety of technical topics. From that experience I learned how to go about identifying your needs and how to respond effectively to meet those needs. I use a formal Creative Brief that I call my "Discovery Process" to identify what you want to achieve with the copy, what audience you are trying to reach and how it fits with your other marketing materials.

     So, if you need a copywriter to write a white paper, a case study, a newsletter, a sales letter, a PowerPoint presentation, a Website, Web content or other copy materials in a technical or engineering area, I can help you.

One of my specialties is presenting complex technical issues in easy to understand terms.

     You will get timely, cost effective technical business-to-business copywriting that will enhance your image, improve your profit picture and make your life easier. You'll look good and sell more.

     If the copy materials carry your name, shouldn't they be the best reflection of you?

     So what's your next step to get the copywriter you need? Click on the Yellow circle at the top of the page, go to the Contact page
                                                  
                                               or

call me at 224-636-7713 or e-mail me at tom@thetommccauley.com
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  Technical Business-to-Business
                  Copywriting