The following methodology* is designed to maximize your benefits and satisfaction.
I will take the following steps to win your assignment:
Meet with you in person or on the phone to determine the type of business-to-business copy you need (white paper, case study, direct mail package, web content, etc.) and the scope and schedule for the assignment and how we will handle changes in scope should they occur.
Determine your expectations from my copywriting material.
Provide a fixed price proposal for an initial draft, 2 revisions and number of meetings as required by you.
On acceptance of my proposal, provide you a detailed letter of understanding to initiate project.
When you have accepted my proposal and confirmed my understanding of the assignment I will take the following steps to execute it successfully:
Identify your internal and external customers
Review and comment on your current business-to-business copy materials to establish the tone and image you wish to project.
Review the business-to-business copy materials of your competitors
Provide you a detailed outline for your approval before proceeding with the copywriting.
Interview your subject matter experts
Provide you regular status reports for longer assignments
On completion of assignment, solicit your comments to improve future projects
*if your current business-to-business copywriter(s) do not have a similar methodology maybe you're not getting all you need to increase your profits. Think about it!
