AWAI Verified 


Attention Content Managers

Why Me?


I'm Tom McCauley, a freelance industrial B2B content writer. My focus is on the industrial/energy sector - architect/engineer firms, consulting firms, electrical utility issues, electrical safety, forensic engineering, and industrial equipment marketing. By writing marketing content materials I help companies in those areas succeed and increase their profits.

Why would you hire me to write your industrial B2B content and other marketing copy instead of the other writers clamoring for your work? Here are a number of factors that differentiate me from most content writers.

Strong Industry Experience

My training and experience are in electrical power engineering consulting. For many years I prepared proposals to win engineering projects and presented them to client management. As part of this effort, I wrote over a dozen technical papers demonstrating the thought leadership of the company I worked for. Consequently, I understand sales and marketing.

I'm an Engineer

I'm a practicing engineer. My background is in electrical power engineering consulting and forensic engineering.  Both of these occupations involve a lot of writing - technical papers, specifications, client presentations, and management briefings. Before I started my own consulting company in 2001 I was the go-to-guy for written marketing content materials for the electrical department of the large mid-west A/E company I worked for.

I do not require Handholding

Because I'm an engineer and an experienced content writer I can quickly understand and grasp what your product or service offers your customers.  Therefore, I don't need a lot of handholding.  I can work directly with your Subject Matter Experts. This should free you up to attend to other matters and make your life a little easier.

Author of Technical Papers

I authored or co-authored over a dozen peer-reviewed technical papers that were published in respected industry journals intended for engineers and other technical personnel. After I started my own company I wrote a number of technical articles for trade magazines geared to management and decision-makers. So, I understand how to convert Engineerlish into English that management can understand.

University Teaching Experience

For five years I taught graduate and undergraduate engineering courses in the evening division of the Illinois Institute of Technology in Chicago.  This teaching experienced honed my ability to explain complex engineering issues in simple-to-understand terms.

Expert reports for electrical accident and equipment malfunction legal cases

Working with attorneys and insurance companies I wrote expert reports for legal cases that could be introduced as expert testimony in court. These reports, often covering complex electrical system problems, had to be understandable to the judge and the members of the jury. This built on my teaching experience in presenting complex issues in layman's terms.

Institute of Electrical and Electronic Engineers (IEEE) Best Paper Award

The IEEE Transformer Committee presented me with a best paper award for a technical paper on the short circuit duty imposed on Unit Auxiliary Transformers at generating stations. As one of the committee members said, "this was a paper that needed to be written."

I'm listed in the Who's Who in Illinois Engineering.

Now that you know I'm an engineer and different from other writers, let's talk about your project -  Click Here




Clear, Concise Copywriting - Content for B2B Marketing
Vero Beach, Florida
Copyright 2018-2020. All Rights Reserved.
PD-go! Website Design, update your website yourself, take charge of your website
Tom McCauley Business-to-Business Copywriting